Verve Group
Marketing Designer 2020 - 2021
Senior Visual Designer 2021 - Present
Verve Group is an advertising technology company that act as a one-stop shop for advertisers and publishers. It provides products and services covering all parts of digital advertising ecosystem.
My role as Senior Visual Designer encompasses three key areas: Develop and maintain our brand visuals; Managing our design operations; Mentoring junior designers and interns.
Update: As of June 12th 2024, Verve Group has become Verve, with another brand refresh to accommodate company internal consolidation with the parent corporate. More detail about the updated brand design coming soon...
Brand visual
At Verve Group, I’ve been contributing to our brand's evolution since the very beginning. Shortly after I joined the company in 2020, it underwent a significant merger and acquisition. During this transformative period, I was tasked to developing a new brand identity to align with our expanded company vision.
In this project, through 3 weeks of time, and 8 explore workshops, I developed the brand logo, the brand visual identity, the style guideline, as well as the website design.
Design System
Part of my responsibility as Senior visual designer is to ensuring brand consistency across all platforms. This involves creating and implementing a robust design system, and utilising templates that streamline our processes and enhance efficiency.
In Q1, 2023, I led the team moving our main design space from Adobe to Figma. During this process, I created most of our digital-facing materials templates in Figma, as well as the brand design central control, and provided step-by-step training to my team members on how to effectively use these templates and assets.
